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App Acquisition (UAC & App Ads)

App Acquisition (UAC & App Ads)

Smarter User Growth with EntivaEngine

At Eminence Technology, we focus not just on driving app installs but on building profitable user bases. Through EntivaEngine, our AI plus human-governed growth framework, we help apps acquire, engage, and retain high-value users who deliver meaningful, long-term business impact.

Every campaign we run combines machine-learned user intent, cohort LTV forecasting, and expert human validation to ensure your app marketing agency scales efficiently, boosting installs, retention, and ROI without wasting budget.

Book a Free Growth Audit

Why Modern App Acquisition Needs EntivaEngine

Most app campaigns prioritize downloads over user value. Without a lifetime-value strategy, brands face churn and waste, even with Google UAC or Apple Search Ads.
We combine proven performance-marketing frameworks with EntivaEngine intelligence to deliver smarter acquisition. Through predictive modeling, retention forecasting, and LTV-based bidding, we help brands transform installs into loyal, revenue-generating users who stay and engage.
Our focus is simple: scale profitably, not superficially. By aligning acquisition with retention and lifetime value, we ensure every campaign delivers meaningful, sustainable growth instead of vanity metrics.

Common App-Growth Challenges We Solve

Many users install apps but never take action.
Rising acquisition costs hide cohorts generating true revenue.
Outdated creatives reduce clicks and slow testing cycles.
Privacy rules disrupt accurate conversion tracking and attribution.

Budgets target audiences that appear strong but convert poorly.

Media spend is wasted due to weak retention.

Our App Acquisition Approach — Powered by EntivaEngine

We acquire high-value users by aligning targeting, creative, and bidding with predicted retention and lifetime value.

Cohort Forecasting, Intent Scoring & LTV Prediction

We analyze behavior to identify cohorts most likely to install, activate, and retain, ensuring bids target high-value users rather than low-quality clicks.

Outcome: Acquire users with higher lifetime value.

Privacy-Ready Attribution with MMP Integration

We build compliant attribution under ATT and SKAdNetwork, integrating tools like Adjust or AppsFlyer for precise, privacy-safe performance measurement.

Outcome: Measure performance accurately in restricted environments.

Creative Strategy & Rapid Mobile Asset Testing

Our Creative Forge process designs and tests videos, store visuals, and ad variations to find creatives that maximize installs and conversions.

Outcome: Boost installs through high-performing creative assets.

ASO, Conversion Optimization & Onboarding Flow

We enhance visibility and conversion through App Store Optimization, deep links, and optimized onboarding that turn installs into loyal, engaged users.

Outcome: Improve activation rates and onboarding completion efficiency.

LTV-Led Bidding, Budgeting & Human Governance

We allocate budgets toward high-LTV cohorts, while every AI recommendation is validated by senior UA strategists for brand safety and profitability.

Outcome: Scale campaigns profitably with human-guided oversight.

Program Deliverables:

What You’ll Gain

Intent Heatmap & LTV Forecast: identify high-value user cohorts.

Cohort-based ad strategy & bidding framework.

Creative Forge asset pack (short videos, visuals, store creatives).

Privacy-compliant attribution setup (MMP / server-side events).

App Store Optimization (ASO) and conversion flow improvements.

Weekly Performance Reports + Monthly ROI Dashboards.

Full audit trail of strategist decisions and AI recommendations.

Hire Us

Our Process — From Pilot to Scale

01

Free Growth Audit & Setup

Get a performance snapshot with an intent heatmap, connect ad platforms, MMPs, and analytics, and run diagnostics on funnels and event health.

02

Testing, Cohort Seeding & Creative Activation

Deploy predictive cohorts across platforms and launch your first Creative Forge asset pack to validate audience and creative performance.

03

Optimization & Scalable Growth

Analyze results, prioritize high-LTV users, refine bidding models, and optimize creatives to drive consistent, profitable acquisition.

04

Governance, Reporting & Strategic Evolution

Access Weekly Al Playbooks, LTV dashboards, and quarterly strategy reviews to ensure campaigns adapt intelligently to your evolving goals.

Ready to Turn Installs Into Loyal Customers

Stop spending on empty installs — start acquiring users who stay, pay, and grow your business.
Book Your Free Entiva Audit

Case Study — Fintech Wallet App

  • Challenge
The fintech brand was scaling quickly, with thousands of new installs every week, yet most users stopped short of completing critical in-app actions like KYC verification or making their first deposit. Despite significant ad spend across UAC and Meta, activation rates remained low, retention was weak, and CPIs kept climbing. Without visibility into user value or post-install behavior, the marketing team struggled to identify which audiences truly contributed to long-term revenue.
  • Our Approach

We deployed human expertise & AI tools to uncover intent-driven user cohorts using early behavioral signals such as ad response patterns, onboarding engagement, and regional performance. As an AI-driven app marketing agency, we integrated LTV modeling and predictive scoring to isolate high-value segments most likely to complete KYC and transact. The onboarding journey was then redesigned for simplicity, reducing friction points and embedding real-time KYC assistance for smoother conversions.

  • Outcome
Within just eight weeks, Day-7 active users increased by 28%, while first-deposit conversions improved by 18%. CPIs for valuable cohorts dropped by 34%, creating a sustainable acquisition model that prioritized profitability over volume.

Why Clients Choose Us

Strategic over automated

We review every AI-assisted recommendation through human expertise, ensuring brand alignment, budget efficiency, and performance-focused decision-making always.

Proven performance track record

Our approach consistently delivers measurable lifts in installs, retention, and profitability across diverse industries, platforms, and competitive advertising.

Transparent measurement and attribution

We provide clear attribution, event clarity, and diagnostic insights, giving brands full visibility into what drives profitable app user acquisition.

Full-funnel mastery across platforms

Our expertise across Google UAC, Apple Search Ads, and Meta ensures cohesive strategies that enhance acquisition, engagement, and lifetime value.

Enterprise-ready governance and reliability

With rigorous data standards, compliant workflows, and structured review processes, we offer scalable, dependable app acquisition systems built for growth.
Hire Us

Ready to Turn Installs Into Revenue?

Unlock profitable user growth with AI-driven acquisition and a human-led strategy designed to scale sustainably.
Let’s Get Started

Testimonials

Testimonials

Before working with Eminence, we were stuck chasing downloads. EntivaEngine helped us focus on retention and lifetime value. Within two months, our Day-7 retention improved by 25% and CPI dropped by 30%.

Priya Nair, Head of Marketing

Fintech Wallet App

Testimonials

Their LTV-first bidding strategy changed everything. We no longer burn budget on low-value installs every dollar now brings users who actually transact and stay.

Jason Miller, Growth Director

E-Commerce App

Testimonials

EntivaEngine mapped high-intent cohorts we never noticed. They optimized creatives and store listings, and within weeks, our cost per quality user dropped by 34%.

Hiroshi Tanaka, Product Growth Lead

Travel App

Testimonials

The Creative Forge process gave us rapid ad testing without losing brand control. We found top-performing videos in half the time and doubled install-to-activation conversions.

Natalie Brooks, Marketing Manager

Fitness & Wellness App

Testimonials

Eminence rebuilt our acquisition setup from the ground up with predictive models and human oversight. LTV visibility, clean measurement, and true ROI — it’s a complete system.

Arun Sharma, CMO

SaaS Productivity App

Testimonials

While most agencies struggled after iOS updates, EntivaEngine’s privacy-aware attribution gave us clarity and provided the best mobile app marketing services that help us scale confidently while staying compliant and profitable.

Sophie Laurent, Growth Consultant

Mobile Gaming Studio

Your vision, our tech—let’s connect.

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FAQs

How Do You Track Installs After Ios Privacy Changes?
\We use a hybrid attribution approach that combines SKAdNetwork integrations, MMPs like Adjust, AppsFlyer, or Branch, and privacy-safe cohort modeling to maintain accuracy without breaching compliance. Our system builds probabilistic links using aggregated signals (geo, creative, timestamp) and validates performance using server-side event data, ensuring attribution that’s transparent, GDPR-ready, and performance-reliable.
Absolutely. Our in-house Creative Forge team specializes in producing and optimizing ad creatives across all major channels like Google UAC, Meta, TikTok, and Apple Search Ads. As a leading app marketing agency, we design variants tailored to audience segments, run A/B and holdout tests, and iterate based on data, not guesswork. Every asset is crafted to reflect your brand tone while driving measurable improvements in install-to-activation conversion.
Early traction typically appears within 3–4 weeks, as predictive cohorts start optimizing bids and creatives. Substantial ROI improvements, including reduced CPIs, higher retention, and improved LTV, usually materialize within 6–10 weeks, depending on campaign maturity, data hygiene, and spend allocation.
We require ad account access (Google, Apple, Meta), MMP integrations (or event-level exports), and CRM or analytics data for downstream attribution. If applicable, we also connect to your backend APIs or Firebase to track in-app events such as sign-ups, KYC completion, and purchases — ensuring we link acquisition efforts directly to monetization outcomes.
Yes, we treat onboarding as a crucial extension of acquisition. Our UX and conversion team refines deep linking, in-app messaging, and first-run experiences to minimize friction and accelerate user activation. By aligning acquisition messaging with the in-app journey, we turn first opens into lasting engagements — improving retention and early revenue generation.