entiva-media-lab

Menu

Analytics, Attribution & Data Engineering

Analytics, Attribution & Data Engineering

Turn Your Marketing Data Into a Profit Engine with EntivaEngine

Your data should power smarter marketing decisions, not complicate them. Through EntivaEngine, we help growth-driven brands transform fragmented marketing signals into a unified, profit-focused data ecosystem using AI marketing analytics services that fuel scalability, retention & ROI.

By combining AI-powered attribution, server-side event tracking, and LTV forecasting, EntivaEngine enables you to see the complete picture from first click to lifetime conversion. Our experts ensure every campaign, channel, and customer action is measured with precision.

Book a Free Data Audit

Why Analytics & Attribution Matter

Modern marketing moves faster than spreadsheets can keep up, and disconnected tools, privacy updates, and broken event setups drain valuable insight and budget.
Our experts help you build a single, reliable source of truth by connecting ad performance, CRM insights, and product data into one cohesive ecosystem. We replace outdated last-click reporting with multi-touch attribution models that uncover the true drivers of revenue, while automating complex reporting workflows so teams can focus on strategy, optimization, and execution rather than manual data tasks.
To support long-term scale, we future-proof your entire data foundation with robust engineering designed for accuracy, compliance, and resilience across evolving regulations and technologies.

Common Analytics Problems We Fix

Duplicate or missing conversions caused by fragmented tracking across web, app, and chat platforms.
Last-click attribution that oversimplifies performance and hides which campaigns or touchpoints truly drive customer revenue.
Disconnected data pipelines with no clear ownership or lineage, resulting in broken analytics and inconsistent reporting.

Compliance and consent blind spots that expose your organization to GDPR risks, data breaches, and loss of customer trust.

No clear connection between data and ROI, where analytics focus on vanity metrics instead of meaningful business outcomes.

Our Approach — From Data Chaos to Marketing Clarity

We unify fragmented data into actionable intelligence that guides smarter marketing decisions.

Measurement Audit & Strategy

We begin with a comprehensive event and attribution audit across your marketing stack, utilizing EntivaEngine for assistance.
✓ A clear, prioritized plan for better tracking and ROI visibility.

Data Infrastructure Setup

We design secure, scalable data pipelines from event tracking to warehouse integration (BigQuery, Snowflake, or GA4).
✓ Consistent, reliable data that’s ready for data analytics for marketing.

Multi-Touch & LTV Attribution

We implement multi-touch and lifetime value models to credit channels based on real contribution, not vanity clicks.
✓ Know different channels drive profitable growth.

Reporting & Insights Layer

Custom dashboards in Looker Studio or BigQuery visualize performance across acquisition, retention, and revenue.
✓ One view of truth for marketing, sales, and finance.

Governance & Ongoing Optimization

We provide monthly audits, event health checks, and model refreshes to ensure data stays clean, compliant, and high-impact.
✓ A self-improving measurement system that scales with your marketing.
Program Deliverables:

What You’ll Gain

Data Audit Report showing Event Health Score improvements.

Event tracking map with ownership and governance clarity.

LTV-based attribution models reveal true profitability insights.

Real-time dashboards visualizing campaign, channel, and ROI data.

Data governance handbook outlining privacy and compliance standards.

Monthly performance reports with actionable optimization playbooks.

Enhanced tracking accuracy ensures reliable cross-channel insights.

Hire Us

Our Process - From Engineering to Automation

01

Instrumentation & Event Modeling

We implement server-side events as the single source of truth, standardize your event taxonomy, and instrument all touchpoints, including ItsBot, APIs, and ad clicks.

02

Identity Stitching & Privacy-Safe IDs

We build deterministic and probabilistic identity stitching, keep all PII securely in your cloud, and enrich profiles with EntivaEngine cohort labels.

03

Reliable ETL & Data Warehousing

We productionize ingestion pipelines, apply validation and enrichment layers, and maintain monitoring, SLA alerts, and replay capabilities for accuracy.

04

Attribution, LTV Modeling & Real-Time Insights

We replace last-click with multi-touch attribution, build survival-based LTV models, and stream intent, LTV, and cohort signals for real-time activation.

See What Your Data Has Been Missing

Get a full audit of events, pipelines, attribution, and ROI signals to drive intelligent decisions.
Lets Get Started

Case Snapshot

  • The Challenge
The SaaS company faced major attribution gaps between ad platforms and its CRM, making it impossible to identify which campaigns were actually driving conversions. As a result, budgets were spread thin, and ROI reporting lacked accuracy.
  • Approach

Our team conducted a complete event tracking overhaul, connecting marketing and CRM data through BigQuery and GA4. Leveraging our enterprise data engineering services, we streamlined data pipelines, enhanced reporting accuracy, and implemented LTV-based attribution models across cohorts, creating a unified view of customer journeys and true revenue contribution.

  • Result

CPA Reduction

30%

Repeat Purchases

22%

ROAS Improvement

18%

Within just eight weeks, reporting time was reduced by 60%, while budget allocation efficiency improved by 35%. The company gained real-time visibility into which campaigns fueled retention and long-term growth — transforming analytics into a profit-driving engine.

Why Clients Choose Us

Precision over assumptions

every insight, model, and metric is built on event-level truth, engineered with accuracy rather than guesswork.

Unified data foundation

we create clean, consistent, and reliable pipelines that serve marketing, product, and finance without fragmentation.

Transparent attribution

no black boxes. Every touchpoint, credit rule, and LTV calculation is fully traceable and auditable.

Real-time decisioning

scoring, signals, and dashboards update continuously, ensuring teams act with speed and certainty.

Enterprise-grade governance

security, compliance, and data integrity are embedded from day one, ensuring safe, scalable growth.
Hire Us

Ready to See What Your Data’s Really Worth?

Book your Free Data Audit and uncover the signals, systems, and insights hidden inside your marketing so every decision drives measurable, profitable growth.
Get Started

What Our Clients Say

Testimonials

EntivaEngine uncovered tracking gaps we didn’t even know existed. After restructuring our events and pipelines, reporting time dropped by 70% and wasted spend by 25%.

Lisa Grant, VP Marketing

SaaS Analytics Firm

Testimonials

Our analytics setup was a mess: missing events, duplicate conversions, no attribution logic. Eminence built clean pipelines, connected our CRM, and gave us dashboards we actually trust.

Mark Stevens, Growth Director

Fintech Platform

Testimonials

With EntivaEngine’s LTV modeling and attribution framework, we shifted focus from vanity metrics to true profitability. It’s not just analytics, it’s a growth multiplier.

Ananya Roy, Head of Strategy

E-Commerce Marketplace

Testimonials

Before, our reports told us what happened — now they explain why. The survival-analysis models gave us visibility into lifetime value and retention we’d never seen before.

Daniel Hughes, Growth Manager

Subscription Ap

Your vision, our tech—let’s connect.

Submitting...

frequently asked questions

Do you integrate with our existing CRM and ad platforms?
Yes. We connect with HubSpot, Salesforce, Google Ads, Meta, and analytics tools via secure APIs to unify marketing and revenue data.
All sensitive data stays in your cloud. We use hashed identifiers and consent-based tracking to ensure full GDPR and CCPA compliance.
Most clients see cleaner data and actionable insights within 4–6 weeks, with measurable ROI clarity by the end of the first quarter.
Absolutely. We collaborate directly with your developers and analysts to streamline setup and knowledge transfer.
Unlike a typical marketing analytics agency, we don’t just report — we engineer data systems that drive profitability. Our blend of human expertise and AI marketing analytics consultant team helps you see, act, and scale with confidence.