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Epic Badges: Unifying the Merit Badge Learning Experience

Epic Badges: Unifying the Merit Badge Learning Experience

Facing fragmented course discovery, unclear navigation paths, and limited trust signals for parents and scouts, Epic Badges partnered with us to simplify and strengthen its digital learning experience. Through strategic website restructuring, improved content clarity, and social presence alignment, we helped transform a scattered platform into a cohesive, user-friendly destination for merit badge education.

Epic Badges

Client

Online Education & Youth Learning Platform

Industry

UX & Platform Optimization Phase

Duration

Website Structure Review, UX Optimization, Social Presence Audit

Services

  • The Challenge
Epic Badges operates in a growing online education space where clarity, trust, and ease of use are critical for parents and learners. While the platform offered valuable merit badge programs, the digital experience lacked cohesion, making discovery and enrollment more complex than necessary.

Key Pain Points

  • Homepage messaging did not clearly communicate pricing, formats, or benefits
  • Multiple course types (live, on-demand, workbooks) were not connected through a clear funnel
  • Limited trust-building elements such as reviews, testimonials, and instructor profiles
  • Badge discovery required navigating multiple pages, increasing drop-offs
  • Low social media activity resulted in weak engagement and limited community presence
  • Our Solution
We implemented a structured optimization approach focused on simplifying discovery, improving trust, and strengthening engagement across Epic Badges’ digital ecosystem.

1

Simplified Course Navigation & Discovery

We reorganized badge categories and course formats into a clearer structure, making it easier for users to explore live classes, on-demand programs, and learning resources without friction.

2

Clear & Value-Driven Homepage Messaging

The homepage was refined with benefit-led messaging, clearer pricing cues, and stronger calls to action to help parents and scouts quickly understand the value of each program.

3

Strengthened Trust & Credibility Signals

We recommended the integration of tutor profiles, testimonials, and social proof elements to build confidence and support informed enrollment decisions.

4

Social Presence Optimization

A consistent content framework was introduced across social channels, including badge highlights, instructor spotlights, and learning-focused posts to improve engagement and community visibility.
  • The Results
Through focused UX improvements and content alignment, Epic Badges achieved measurable gains in clarity, engagement, and enrollment readiness.
Clearer Learning Experience
Improved navigation and structure reduced confusion and streamlined badge discovery.
Stronger Trust Signals
Enhanced credibility through visible instructors, reviews, and structured content.
Improved Engagement
More consistent social content increased interaction and awareness among parents and learners.
Shorter Enrollment Journey
A simplified path from the homepage to badge selection supported smoother registrations.

Key Takeaways

  • Clear navigation is essential for education and learning platforms
  • Trust signals play a critical role in parent-led enrollment decisions
  • Structured content improves discovery and reduces drop-offs
  • Social engagement supports long-term community growth
  • Unified user journeys lead to better conversion outcomes

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