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Century 21: Transforming the Modern Property Experience

Century 21: Transforming the Modern Property Experience

Facing fragmented brand presence, inconsistent engagement across platforms, and a growing gap between visibility and qualified enquiries, Century 21 partnered with us to realign its digital footprint. Through strategic optimization of social channels, content structure, and platform positioning, we helped strengthen brand credibility, improve discovery, and support higher-quality lead generation across key digital touchpoints.

Century 21

Client

Real Estate Brokerage & Services

Industry

Brand & Digital Presence Optimization Phase

Duration

Social Media Optimization, Content Structuring, Platform Alignment

Services

  • The Challenge
Century 21 operates in a highly competitive real estate market where trust, visibility, and clarity directly influence buyer and seller decisions. While the brand had an established presence, its digital channels lacked consistency and strategic alignment, limiting engagement and lead quality.

Key Pain Points

  • Inconsistent messaging across the website and social platforms
  • Limited trust-building elements, such as testimonials and structured service narratives
  • Weak content discoverability for listings, tours, and services
  • Low engagement levels on social media due to irregular content structure
  • Unclear digital journey from content discovery to enquiry
  • Our Solution
We implemented a structured digital optimization approach focused on improving clarity, consistency, and credibility across Century 21’s owned platforms.

1

Unified Brand Positioning Across Channels

We refined messaging, tone, and visual consistency across the website and social platforms to ensure Century 21 presented a cohesive and trustworthy identity to buyers, sellers, and partners.

2

Optimised YouTube & Video Presence

The YouTube channel was restructured with clearer playlists, keyword-aligned titles, refined descriptions, and better content grouping to improve the discoverability of property tours and real estate videos.

3

Strengthened Instagram & LinkedIn Profiles

Instagram was optimized with consistent layouts, listing-ready creatives, and audience-specific captions, while LinkedIn was repositioned to highlight services, team credibility, and market expertise.

4

Improved Website Structure & Lead Flow

Navigation, content hierarchy, and calls to action were refined to make it easier for visitors to explore listings, understand services, and initiate enquiries without friction.
  • The Results

Through focused optimization and content alignment, Century 21 achieved measurable improvements in brand perception, engagement, and lead quality.

Stronger Brand Trust
A unified identity across the website and social channels reinforced credibility with buyers and sellers.
Higher Platform Engagement
Improved structure and visual consistency encouraged stronger interaction on YouTube, Instagram, and LinkedIn.
Better Listing Visibility
Optimised metadata and content alignment helped listings and services surface more effectively in search and platform discovery.
More Qualified Leads
A clearer digital journey supported higher-quality enquiries across the overall online presence.

Key Takeaways

  • Consistent brand positioning builds trust in competitive real estate markets
  • Structured content improves discovery and engagement across platforms
  • Video and social optimization play a key role in property visibility
  • Clear user journeys support higher-quality enquiries
  • Digital presence optimization delivers long-term brand and lead impact

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