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eLuna: Unifying the Kosher Food Discovery Experience

eLuna: Unifying the Kosher Food Discovery Experience

Struggling to discover trusted Kosher restaurants, reviews, and food experiences across scattered platforms, eLuna partnered with us to bring everything into one cohesive destination. Through strategic content alignment, social optimization, and platform structuring, we helped eLuna strengthen brand recognition, improve engagement, and create a seamless food discovery experience across digital touchpoints.

eLuna

Client

Food Discovery & Lifestyle Platform

Industry

Brand & Engagement Optimization Phase

Duration

Social Presence Optimization, Content Strategy, Website Structuring

Services

  • The Challenge
eLuna operates in a niche but growing food discovery space where trust, clarity, and consistent storytelling are essential. While the platform had valuable content and a clear focus on Kosher dining, its digital presence lacked cohesion, limiting engagement and repeat discovery.

Key Pain Points

  • Fragmented brand experience across the website and social platforms
  • Inconsistent visuals and messaging are reducing brand recognition
  • Limited visibility of restaurant listings and food content
  • Low engagement due to irregular posting and static creatives
  • Under-optimized video content is limiting reach and retention
  • Our Solution
We implemented a structured digital optimization approach focused on unifying eLuna’s brand, improving discoverability, and increasing engagement across platforms.

1

Unified Brand & Content Framework

We aligned visuals, tone, and messaging across the website and social channels to create a consistent and recognizable brand identity centered on Kosher food discovery and lifestyle.

2

Social Media Engagement Optimization

Content themes were structured around restaurant highlights, reviews, and food experiences. Posting consistency and engagement-focused formats were introduced to increase saves, shares, and interactions on Instagram and Facebook.

3

Improved Website Structure & CTAs

We refined the website’s visual hierarchy, navigation flow, and calls to action to make content exploration more intuitive and encourage deeper user engagement.

4

Optimised YouTube & Video Presence

YouTube content was enhanced with improved thumbnails, keyword-aligned titles, refined descriptions, and better alignment with social channels to boost discoverability and watch time.
  • The Results
Through focused alignment of branding, content, and engagement strategy, eLuna achieved measurable improvements across its digital presence.
Stronger Social Engagement
A 3× increase in interactions across Instagram and Facebook through consistent content themes and formats.
Improved Brand Consistency
Over 80% improvement in visual and messaging alignment across all digital channels.
Higher Website Traffic
2× increase in website visits driven from social platforms through clearer CTAs and content pathways.
Stronger Video Retention
Improved watch time and interaction on YouTube through optimized video structure and presentation.

Key Takeaways

  • Unified branding strengthens trust in content-led discovery platforms
  • Structured content themes improve engagement and repeat discovery
  • Social and video optimization play a critical role in food discovery
  • Clear navigation and CTAs support deeper platform exploration
  • Consistency across channels builds long-term community connection

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