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Google & Bing Ads

Google & Bing Ads

Google & Bing Ads Management — Where Data Intelligence Meets Human Expertise

At Eminence Technology, we don’t just run ads, we build scalable growth engines.
Through EntivaEngine, our AI + human-governed performance framework helps brands reach high-intent buyers faster, optimize spend intelligently, and drive consistent profitability across search networks.

Every Google & Bing ads management campaign is crafted with precision, blending machine-learned search intent, LTV-based bidding, and expert validation to ensure your Google and Bing Ads deliver meaningful results.

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Why Paid Search Needs EntivaEngine

Paid search is effective, but most campaigns focus on clicks rather than genuine customer value. Without a strategy centered on intent and profitability, brands risk overspending on traffic that never converts.

Our team combines proven PPC management services with the EntivaEngine Service Framework, which includes predictive cohorts, LTV-aware bidding, Creative Forge ad development, and human governance.

The result: fewer wasted clicks, faster testing cycles, and ad budgets that buy profit — not noise.

Problems We Turn into Profit Opportunities

High CPAs without true ROI, failing to create sustainable value.
Budgets are wasted on irrelevant keywords, producing traffic without conversions.
Generic creatives are failing to reflect intent or audience motivations effectively.
Last-click attribution hides true ROI and undervalues profitable channels.
Slow optimization cycles restrict scaling, agility, and timely performance improvements.
Misaligned landing experiences cause traffic drops and conversion loss.

What We Do — The EntivaEngine Approach to Paid Search

Intent-Driven Keyword Architecture

We map search queries into intent cohorts (research, consideration, purchase) and design SKU-aware taxonomies around real product economics.

Why it matters: Early identification of high-value buyers reduces wasted impressions.

Cohort LTV & Profit-Aware Bidding

Each audience cohort carries an expected LTV profile. Our strategists pace bids by predicted profit, not vanity CPA.

Why it matters: Ensures scale that protects margin, not erodes it.

Creative Forge — Expert-Led Ad Copy & Testing

Our team crafts and tests multiple creatives with different angles, aligned to query intent and emotional triggers.

Why it matters: Finds winning creative faster with real strategic oversight.

Cohort-Specific Landing Orchestration

We design landing pages matched to audience intent — from comparison to direct-booking flows.

Why it matters: Personalized experiences increase conversion and LTV.

LTV-First Attribution & Budget Pacing

Our reporting connects ad data to CRM outcomes, measuring lifetime contribution, not just short-term clicks.

Why it matters: You invest where ROI compounds.

Program Deliverables

What You Will Gain

Cohort-based keyword & campaign structure

Intent heatmap (geo + demand by cohort)

Ad-copy variants tested and validated

Cohort-specific landing frameworks

LTV-driven bidding & pacing rules

Weekly strategy playbooks & ROI dashboard

Full audit trail: signals + strategist rationale

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Our Implementation Process— What to Expect

01

Discovery & Planning

We begin with a detailed audit of your ad accounts, CRM data, and SKU-level margins to identify profitable opportunities and performance gaps aligned with your business goals.

02

Seed & Test

We launch intent-based cohort tests, deploy fresh creatives, and experiment with bid strategies to validate early conversion signals.

03

Pilot Optimization

Once validated, we scale cohorts demonstrating strong lifetime value and profitability. Weekly strategist-led playbooks review performance insights.

04

Scale & Govern

We maintain consistent growth through continuous optimization, cross-channel learning, and predictive budget allocation to ensure your campaigns remain efficient.

Ready to Make Every Click Count

Uncover high-intent keywords to cut CPA and scale conversions profitably for value-driven outcomes.
Get Started Now

Case Snapshot

  • Challenge
A luxury travel resort struggled to increase direct bookings while heavily relying on OTAs that consumed large commission margins. Despite steady ad spend, search campaigns generated high CPAs and low-quality traffic, with limited visibility into which audiences truly converted.
  • Solution
Using EntivaEngine’s predictive intent heatmap and cohort-based bidding strategy, we identified high-intent search segments of travelers searching for family-friendly stays, weekend getaways, and premium suites. The campaign was restructured with LTV-aware bid pacing, tailored ad copy, and optimized landing pages that reflected each cohort’s purchase motivation.
  • Outcome

Within just 10 weeks, direct bookings increased by 35%, while cost per acquisition dropped by 33%. OTA dependency reduced by nearly 25%, and the resort’s owned digital channels became its top-performing revenue source

Why Clients Choose Us

Precision Over Guesswork

Our search strategies are engineered around intent, profitability, and LTV — not vanity metrics. Every campaign is guided by EntivaEngine’s intelligence and validated by senior strategists.

Data-Driven Bidding That Cuts Waste

We use LTV-led bidding, predictive modeling, and real-time signal optimization to ensure budgets flow toward users who convert and retain, not just click.

Full-Funnel Visibility and Transparent Reporting

From keyword intent to downstream revenue, we track every signal with server-side accuracy, giving brands clarity on what truly drives ROI.

Creative and Query Alignment That Converts

Our ad copy, extensions, and landing experiences are tightly aligned with user search behavior, ensuring higher relevance, better quality scores, and stronger conversion performance.

Enterprise-Grade Governance and Compliance

With ISO-aligned processes, SLA-driven management, and privacy-safe attribution systems, we maintain accuracy, stability, and compliance across all search campaigns.
Hire Us

Ready to Turn Clicks into Customers

Cut waste, boost conversions, and scale your campaigns profitably.
Book Your Free Audit Today

Testimonials

Testimonials

We’d been running Google Ads for years, but EntivaEngine helped us cut CPA by 34% and double direct bookings in under two months. Their mix of AI insights and human strategy was a game-changer.

Head of Growth

Beachside Resorts

Testimonials

Their team rebuilt our Bing Ads account from the ground up with tighter keyword mapping, smarter bidding, and ad copy that finally matched intent. ROAS jumped from 2.1x to 3.8x within the first quarter.

Performance Marketing Lead

GreenHabit Co.

Testimonials

EntivaEngine’s predictive cohort strategy turned our PPC campaigns into a real growth channel. We reduced trial CPA by 29% and saw a 46% lift in paid conversions within six weeks.

Marketing Director

CloudPath CRM

Testimonials

They don’t just optimize bids, they understand patient intent. Our clinic saw a 41% drop in cost per qualified lead and consistent new bookings every week.

Digital Strategy Manager

HealWell Clinics

Testimonials

Google Ads finally started working for us after EntivaEngine’s audit. Being a reputed Google Ads expert agency, we restructured everything around property type and buyer intent. Our conversion rate improved 2.3× while keeping the same spend.

Owner

PrimeLiving Realty Group

Testimonials

The team combined data modeling with great storytelling in our ad copy. We went from generic search ads to highly targeted campaigns that grew enrollments by 52% in one semester.

CMO

LearnEdge Academy

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FAQ

How much data do you need to start?
Approximately 30–90 days of ad performance data is ideal, as it allows us to identify early intent patterns and LTV signals accurately. However, we can launch an initial pilot with any active ad account to seed predictive cohorts and gather actionable insights quickly. This ensures faster optimization without waiting for long data cycles.
No, we work with your in-house team. You retain complete control and visibility over all campaigns. Our team supports your internal marketers with advanced analytics, creative strategy, and optimization, empowering them to perform at scale with data-backed precision.
It’s a fully managed service as well as automation assists, but human expertise leads. EntivaEngine provides predictive intelligence, while our marketing specialists interpret signals and implement strategies. This hybrid approach ensures every action aligns with your business goals and safeguards ROI against algorithmic errors
We don’t make unrealistic guarantees. We commit to transparent, measurable performance improvement. Most clients experience a 25–40% CPA reduction within 6–8 weeks due to smarter bidding, refined targeting, and LTV-based optimization that sustains profitability long term.
We enforce strict budget guardrails, apply real-time bid pacing, and maintain negative keyword hygiene to prevent waste. Every campaign runs through manual strategist review and advanced anti-fraud systems to ensure every click contributes to genuine business growth.